Taking a Reader From Doubt to Confidence Using Mr. Clean’s Magic Eraser as an Example

If I had my choice between cleaning or lounging, I’d no doubt choose lounging. The fact is, cleaning is tedious work and the process is ongoing. So if there’s a product or device that can make cleaning easier, faster, and less tedious, then count me in.

I remember the first time I heard about Mr. Clean’s Magic Eraser. The who-what? An eraser that’s “magic” you say? Nothing’s magic—especially cleaning supplies. But this friend went on and on about the first time she’d ever used this so-called “magic eraser”.

Apparently, her parents owned a beige leather couch. They’d had it for years and, as far back as she could remember, it had always been beige.

One day, she went to clean a mark off the couch and decided to try the Magic Eraser.

Lo and behold! It worked! The mark came off with ease. And not only that, but the area she’d cleaned was now white. So, she kept cleaning. And cleaning. The Magic Eraser was so easy to use that before she knew it she’d wiped down the entire couch!

“IT WAS A WHITE COUCH!” She exclaimed, “All these years I thought it was beige!”

As for Mr. Clean’s Magic Eraser? “I’m a believer,” my friend stated, her eyes wide.

What about you? Are you a believer?

* Try it for free at our Magic Eraser Spring Cleaning Promotion.

Go to [website] to get yours today.

* Fictional line purely for demonstrative purposes.

** Although this is a true story and I do use their products and believe in them, I am not affiliated with Mr. Clean, Proctor & Gamble, or any of their affiliates. I have not been paid to advertise for them. This example advertises how copy can call a reader to action by leading them out of doubt and into confidence regarding the value of a product. This works well as part of a blog, testimonial, or in a series of promotional emails.